Music channel MTV Base (DStv Channel 322), Citroën and the stylish DS3 Cabrio are joining forces to offer a truly life-changing experience for one aspiring young South African.
Starting 12 June, MTV Base and Citroën are launching a search for a brand new MTV Base VJ to front their own weekly TV series on MTV’s flagship music channel. The lucky winner will receive a one-year contract with MTV Base, worth over ZAR 500,000, and a fabulous DS3 Cabrio, courtesy of Citroën, worth ZAR 315,000. The new VJ will become one of the key “faces” of the music network, hosting programmes on MTV Base as well as interviewing stars, MC-ing entertainment events, walking the red carpet at showbiz functions, and travelling all over the continent representing MTV Base.
Celebrity judges who will be analyzing the contestants on their potential to be an MTV VJ will include Bonang Matheba (@Bonang_M), Sizwe Dhlomo (@SizweDhlomo) and Joey Rasdien (@joeyrasdien).
Tohelp find the ultimate new MTV Base VJ, MTV Base and Citroën will host three separate open auditions in South Africa during July, including:
13 July – Gateway Theatre of Shopping, Durban
20 July – Tyger Valley Shopping Centre, Cape Town
27 July – The Venue, Melrose Arch.
MTV Base’s new VJ will be following in the footsteps of MTV Base VJs Sizwe Dhlomo (@SizweDhlomo), Fikile Moeti (@Fixsacious), Nomuzi Mabena (@NoMoozlie) and Ehis Okoeguale(@SpecialSlim) whose lives were transformed after they won previous MTV Base VJ searches in 2005, 2006, 2012 and 2013, respectively. Aged just 21, Sizwe gave up a promising career as a computer programmer to step into the limelight with MTV Base, while Nomuzi swapped life as a student for a high profile career on MTV Base and e.tv. Computer electronics graduate Ehis now presents the Official Naija Top 10 on MTV Base. After several years with MTV Base, Moeti is now a respected MC and radio DJ on 5FM.
“This is a life-changing opportunity and the contestants are going to need to dig deep to show us that they can offer something out of the ordinary,” commented Tim Horwood, Channel Director, MTV Base. “A passion for global and African youth culture and music and loads of confidence are just some of the key attributes that we look for in our VJs, but potential candidates also need to be engaging with an authenticity that will connect to our audience.”
“Citroën South Africa is very proud to be associated with the MTV Base VJ Search in South Africa. The MTV Base VJ Search is the local hunt for one exceptional individual to portray the face of this highly acclaimed global entertainment channel, driven by audiences who are trendsetters, opinion leaders and early adopters. The newly launched Citroën DS3 Cabrio was identified as the perfect fit: a car that is the ultimate in urban motoring with bold styling and sophisticated refinement,” said Grant Bowring, General Manager for Marketing for Citroën South Africa. “Partnering MTV Base in the VJ Search at this level would be incomplete without the winning VJ driving away in a DS3 Cabrio at the end of the competition. We also wanted to reward followers and fans alike and one lucky individual will drive away in a second DS3 Cabrio up for grabs at the end of the competition.”
Commented Sizwe Dhlomo, “Winning the first MTV Base VJ Search transformed my life overnight from the ordinary to the extraordinary, and gave me the opportunity for a wonderful and challenging career in media and entertainment. I am thrilled that we are offering the same opportunity to new kids on the block who want to get their break into the entertainment business.”
For full terms and conditions and the audition script please go to www.mtvbase.comand follow the link to the VJ Search microsite. To upload a video entry, please upload a 30 second video clip (.m4v, .mp4 format) to www.mtvbase.com, or send your clip as an attachment to firstname.lastname@example.org. Alternatively, post a link to your video on YouTube at www.mtvbase.com.
Highlights of the auditions, callbacks and contestants’ challenges can be seen on MTV Base in the MTV Base VJ Search Brought To You By Citroën DS3 Cabrio, airing every Friday night from 16 August @ 17:00 CAT. The winner will be decided at the Grand Finale in Johannesburg in October 2013.