Four Mzansi top artists & personalities have been signed to represent one of the world’s most exclusive lifestyle brands, CÎROC premium vodka, following its launch into the South African market recently.
Similar to its international alignment, where CIROC works with top talent from around the world, the brand will be assisting these four personalities in their efforts while simultaneously raising their profiles both domestically and internationally.
Comprising the most influential and successful South African stars from across a broad spectrum, from music to fashion and style, the CÎROC Circle includes musician Da L.E.S., DJ Dimplez, couturier David Tlale and model/presenter Bonang Matheba.
“Together, these personalities embody the character that makes up a uniquely CÎROC experience and lifestyle. As we welcome them to a new stage upon which to celebrate their achievements, the CÎROC Circle is also indicative of South Africa’s new-found international celebration status,” says Dominic Meaning, Head of Reserve.
Having just returned from the USA where he shot his latest music video, immensely popular hip hop artist, Da L.E.S – whose tracks fill dance floors and airwaves across Africa’s hottest clubs and stations – creates music that is the perfect companion to a high-energy party style. South Africa’s foremost couture designer – who has just shown his designs at New York Fashion Week – the enigmatic David Tlale, meanwhile, brings to life an opulent style along with attention to detail and quality.
Dynamic and charismatic model, beauty spokesperson, presenter, fashion icon and socialite, Bonang Matheba also joins the exclusive cast, with an inimitable style and persona which personifies the CÎROC lifestyle.
Renowned South African entertainer, DJ Dimplez, completes the circle. With a talent for creating energetic and vibrant celebration soundtracks, Dimplez’ singular sound is an integral part of quintessential party occasions. With a current number one hit (“Yaya”) on 5fm, top South African entertainer, DJ Dimplez, completes the circle. With a talent for creating energetic and vibrant celebration soundtracks, Dimplez’ singular sound is an integral part of quintessential CÎROC occasions.