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DETAILS: How much Nike spends on endorsements

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DETAILS: How much Nike spends on endorsements

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Nike continues to spend more and more money on partnerships with athletes, leagues, and teams. But one might be wondering how much really goes into those deals….Well here is an in-depth look at how Nike has been spending its money on endorsements since 2002 , figures from Sports Business Daily.

NIKE’S SPONSORSHIP AND ENDORSEMENT COMMITMENTS
YEAR* AMOUNT ($ BILLIONS) PCT. CHANGE AMOUNT CHANGE ($ BILLIONS)
2015 $6.192 32% $1.49
2014 $4.704 31% $1.10
2013 $3.603 -6% -$0.23
2012 $3.828 -14% -$0.62
2011 $4.444 17% $0.65
2010 $3.790 -10% -$0.41
2009 $4.201 10% $0.37
2008 $3.827 37% $1.03
2007 $2.794 70% $1.15
2006 $1.642 -2% -$0.04
2005 $1.685 -2% -$0.03
2004 $1.713 19% $0.27
2003 $1.442 32% $0.35
2002 $1.094 NA NA

 

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