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South African fashion brands you got to fall-in-love with


South African fashion brands you got to fall-in-love with


Local fashion brands are making waves and definitely killing it. Both Urban and Street wear industry gets bigger and bigger each day and giving consumers a choice of style and trends.
So we have decided to pick and share some of the coolest, stylish, relevant and trendiest brands you have to check out right now.

Butan Wear

Founded by Julian Kubel , Butan started from the humble beginnings and has been available since early 2006. The founder of the brand, printed 20 tees for his school mates with a simple design he had sketched in his black book.
Butan Wear is deeply entrenched in the urban lifestyle and vibrant underground culture of South Africa’s streets. Key to the brand’s identity is the inventive approach to fashion, which produces highly concept driven designs that epitomize our cosmopolitan roots.
The business started with T-shirts, now it has expanded to headwear, sweaters, hoddies and ladies tops.

Online Store:




GALXBOY; Pronounced “galaxy boy”, is a high-end street fashion brand designed for young people who are bold enough to live our mantra, which is to be smart, retarded and ambitious. The brand was founded in 2008 by Thatiso “Vuittots” Dube. The iconic designs and patterns are carried across tees, sweaters, hoodies, jackets, hats, caps, beanies, leggings, pants, shorts, dresses, underwear, balaclavas and backpacks.

Online Store:
Physical Store: Shop No. A003, 1066 Burnett St, Pretoria, 0081, South Africa




Using traditional Xhosa beadwork motifs and patterns, MaXhosa celebrates the rich heritage of the Xhosa culture through providing traditional clothing for Xhosa initiation rituals.
The brand is founded by Laduma Ngxokolo ; a young South African designer who incorporates his own Xhosa culture into his knitwear designs. Laduma started MaXhosa in early 2011 and has since continued to captivate audiences both locally and internationally. His main objective is to capture his culture in his knitwear to maintain his heritage that he finds is dying out. Laduma uses locally sourced textiles like Mohair and uses the patterns found in traditional African beadwork as his inspiration. Recently Laduma has branched out to include patterned rugs, cushions and blankets.

Online Store:



Thesis Lifestyle

Founded by Galebowe Mahlatsi and Wandile Zondo; Thesis is a lifestyle brand that focuses on street culture, with core business in clothing. Located in the Soweto township of Mofolo, the brand has been in existence since 2005. The first store was opened in Soweto in 2007 and their range contains bucket hats, sunglasses, T-shirts, shorts, jackets, and dungarees. Thesis is about identifying global trends and localising them for the South African market.

Online Store:
Physical Store: 173 Machaba Dr, Mofolo Village, Soweto, 1800



Fiction – Lies and Filth

Fiction – Lies and Filth is an independent menswear clothing brand based in Cape Town. Their focus is on quality garments, released in limited quantities. Launched in 2015, the brand is founded by Chris Dell, Anton Steinlechner and Neil Aaron. It took these three Durban boys eight years of planning to launch the brand, having registered the name five years ago. With an educational background in graphic design, Chris and Neil worked with two of the country’s biggest retailers across graphic design, fashion buying and trend forecasting. Whereas Anton is a previous owner of a label and has been working for a structural retail design company.

Online Store:




TRNSD was initially started as a fashion blog to teach and inspire young, and old, Africans about the different high-street cultures. Then in 2013 the brand got into clothing with the intention of evolving the high-street market in the country



Skinny Sbu Socks

Skinny Sbu Socks is simply a luxury Sock Brand. Established in April 2013 Skinny Sbu Socks is the 1st 100% black owned sock brand to be sold at Africa’s multi brand store Stuttafords alongside brands. The brand was established by Founder & Head Designer Sibusiso Ngwenya.

Online Store:

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