Soshanguve house music duo – Black Motion have partnered with Ballantine Scotch Whisky for a new music campaign.
Both brands wants to find the sounds that make South Africa – and Africa – unique. Then, by collecting, curating, and collaborating, use those everyday sounds, rhythms, and beats to co-create one album: The Ballantine’s Beat of Africa.
The Beat of Africa will be the product of country and continent-wide sharing, collaboration and a common love of African-inspired music.
Ballantine’s wants you to help discover the Stay True song of a nation, the everyday sounds and rhythms that make South Africa the place it is. The sound of a continent, born in the streets of a country. You decide what the #BeatOfAfrica is.
Ballantine’s Beat of Africa will be a six-month campaign across five countries – South Africa, Angola, Cameroon, Zambia and Mozambique with local ambassadors at the helm for each.
The campaign begins with your submissions. Everyone is encouraged to share the sounds, rhythms, and beats that they feel defines our nation and makes it home. Every submission stands a chance to win an all-expenses-paid, VIP trip for two to the Beat of Africa album launch party in Johannesburg, later this year.
For information on this campaign , check out www.thebeatofafrica.com.