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PRIMI’s new look is absolutely a master-piece


PRIMI’s new look is absolutely a master-piece


PRIMI also recently underwent a massive revitalising exercise, including a name and logo change, the introduction of a new menu, and more.
PRIMI Eastgate has had an extensive refurbishment, and it is most certainly bang on target, with the latest additions perfectly incorporating the ethos of PRIMI.

These changes also include a new state-of-the-art pizza oven imported from Italy that combines traditional wood-fired baking with gas-burner technology. With the redesign of the restaurant, each store also creates its own visual identity, including graffiti art, which embraces its local context and the personality of the restaurateur.

Sean Holmes, marketing director at PRIMI, “As with the life cycle of all brands, innovation and creative thinking is key in order to shift the curve and maintain relevance in an ever-evolving consumer driven market. Technology has enabled and expedited the implementation of global trends across multiple markets and regions, creating a far more competitive landscape. Brands are now not only compared amongst their local counterparts but also on a global scale. Given the seamless flow of information available, there really is no excuse not to keep abreast with international trends.”


PRIMI will continue to evolve its menu offering, maintain the traditional craft of artisan food, push boundaries on service delivery, and enhance the restaurants’ physical space by drawing inspiration from global trends, states Holmes.


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