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Sony Mobile announces mall activations for its new Xperia devices


Sony Mobile announces mall activations for its new Xperia devices

Sony Mobile announced the arrival of the Xperia XZ Premium, XA1 Ultra, and L1 in South Africa from July.

To align with the Xperia devices, Sony Mobile is hosting mall activations across Johannesburg, which includes the Xperia XZ Premium, voted the Best Smartphone of 2017 at the annual Global Mobile Awards (Glomo Awards).

As a communications innovator, Sony Mobile has unveiled unique product experiences in consumer technology with its key offering of the three devices. Each device has been targeted to provide consumers with an array of choices and options that match their lifestyle and interests.

As part of the mall activations, consumers will be invited to upgrade their current device that will come with a gift if done in store during the ‘Xperiatial’ activations.

The mall activation stand will not only stock the latest Sony Mobile devices, but will also showcase the Qualcomm® Snapdragon™ 835 Mobile Platform, plus the latest in Sony’s Internet of things – products, Xperia Ear, and Xperia Touch.

“Snapdragon 835 supports in a new era of immersive consumer experiences and features the world’s first commercially announced Gigabit-Class X16 LTE modem, which is designed to support fibre optic speeds on the go for an unparalleled user experience,” he adds.

“The new Sony Mobile devices is evident to our relentless pursuit to keep offering consumers the best mobile devices. It is evident that through continuous innovation and the evolving mobile industry, consumers are in search of mobile devices that are aligned with their lifestyle and personal interests,” says Christian Haghofer, Sony Mobile country manager.

“Whether it is a businessman looking for the best out of a smartphone, or ladies that love to take selfies, Sony Mobile has ensured that the latest portfolio of Xperia products are the perfect fit for the user’s needs. We look forward to welcoming consumers to our mall activations to ‘xperience’ the best of Sony,” he adds.

Consumers are invited to visit these malls to upgrade their Sony devices and a chance to win prizes with Sony Mobile:

Mall of Africa – Wednesday, 5 July to Sunday, 16 July;
Northgate Mall – Tuesday, 18 July Sunday, 30 July;
Menlyn Park – Tuesday, 1 August to Sunday, 13 August; and
Keywest Mall – Tuesday, 15 August to Sunday, 27 August.


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