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Cleveland Cavaliers unveil new Nike uniforms for 2017-18 NBA season

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Cleveland Cavaliers unveil new Nike uniforms for 2017-18 NBA season

The Cleveland Cavaliers will hit the court for the 2017-18 season suited up in a new coat of armor. Designed for the modern-day defender, the Cavs have unveiled two new Nike uniforms, the Association edition (white) and the Icon edition (wine). The uniforms combine the updated and contemporary look of the Cavs brand with Nike’s innovative high-performance technology and feature global emblems of drive and determination — Nike’s Swoosh and The Goodyear Tire & Rubber Company’s Wingfoot.

Goodyear, headquartered in Akron, Ohio, and the Cavaliers announced a multi-year partnership in May for Goodyear’s iconic Wingfoot logo to appear on the Cavs player jerseys beginning this October. In 2015, the NBA struck a multi-year agreement with Nike (that also starts in the upcoming season), making the sports apparel giant the official on-court apparel provider for the league.

To debut its new uniform system, Nike has introduced the Association edition and Icon edition, the first two of what will be four new core uniforms for each team in the league. The two remaining uniforms will be revealed in coming months.

The Association edition pays homage to the NBA, as every team has the traditional white jersey in their collection. The Icon edition is the primary color uniform that represents the unique identity and rich heritage of each of the 30 teams in the league, with wine paying tribute to the Cavaliers. In addition, uniforms will no longer have a “home” or “road” color designation. The home team will have the opportunity to choose what color uniform they wear at home games and the visiting team will wear a contrasting color.


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