All Gold has announced the launch of two 700 ml Limited Edition collectible bottles. The Limited Edition painted bottles will be available in two designs.
The first is the ‘Crammed Full of Tomatoes’ design, which aims to celebrate the fact that All Gold Tomato Sauce is crammed full of tomatoes, free of thickeners, colourants, and preservatives.
The second bottle, the ‘Crammed Full of Local Flava’ design, embraces All Gold’s tradition, which is a part of the local South African heritage. The design includes South African-isms, favourite foods, and greetings that South Africans from all backgrounds of life can relate to.
A ‘Design Your Own Bottle’ microsite to is set to be launched in conjunction with the Limited Edition collectable bottles. The microsite will run on the All Gold website.
Individuals can use the microsite to create their own All Gold bottle design using various background colours and patterns, uploading photos, adding text and stickers, selecting All Gold world characters, and more to suit their personal creative style.
Those who share their designer All Gold bottle images on social media will unlock Limited Edition recipe videos, and gain entry into a competition in which a weekly winner will be selected to have their own design printed on a full 700ml bottle sleeve.
A 13-segment promotion will run on the Afternoon Express show on SABC 3, giving more exposure to the campaign, as well as showcasing the full All Gold range and recipes. All segments will be shared to YouTube. Additional marketing support for the campaign includes a social media drive, highlighting ideas for the Limited Edition collectable bottles, ATL adverts, and digitorials.
Two million bottles of the All Gold Limited Edition have been produced and are available throughout September.