While the culture-shifting Air Max 97 turns 20, LA sneaker boutique Undefeated celebrates 15 years as a cultural influencer.
In celebration, the two parties combine forces for an Air Max model that neatly ties together a shared, future-focused ethos.
For its collaboration, UNDFTD gives the Air Max 97 a luxury twist — not in material, but in direct ode to Italian fashion. Just as the shoe represents two anniversaries, the conceit works two times over. First, it pays homage to a nation that championed the silhouette from the start, and second, it nods to the intersection of high and low that’s been a staple of streetwear for generations.
Look out for the UNDEFEATED x Nike Air Max 97 ‘Black’ releasing on Thursday, 21 September 2017 at select local retailers including Shelflife, likely to retail for R2899.
While you wait, check out images below:
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