Whoop whoop! After testing the feature for sometime, Twitter has officially rolled out the 280 character limit for tweets.
This is an exciting move and something brands and individuals can capitalize on, but yea WE STILL CAN’T EDIT TWEETS.
Twitter announced this back in October, considering the 280 character limit because most people run-out of characters when using languages, like English, Spanish, Portuguese, or French to send out a tweet.
During the first few days of the test many people Tweeted the full 280 limit because it was new and novel, but soon after behavior normalized (more on this below). We saw when people needed to use more than 140 characters, they Tweeted more easily and more often. But importantly, people Tweeted below 140 most of the time and the brevity of Twitter remained.
Historically, 9% of Tweets in English hit the character limit. This reflects the challenge of fitting a thought into a Tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending. With the expanded character count, this problem was massively reduced – that number dropped to only 1% of Tweets running up against the limit.
The roll-out has reached public profiles, allowing users to expand from 140 character limit to a whole 280. This for mobile app and desktop users.