After the heavy backlash H&M received recently for their racist ad, they decided only to issue an apology minutes ago.
They received a huge backlash after posting a “racist” ad on their website and it went viral.
H&M decided to dress up a young black boy in a hoody that reads “Coolest monkey in the jungle”, while another young white boy is dressed in a matching hoody, but it reads: “survival expert”.
This created a global uproar for the chain retailer, and they even ended up losing business with The Weeknd.
They shared the apology on social media, in just short and it only made more people mad. And in just short, the apology pursues that this a mistake and they will investigate, yep as simple as that.
You can read the full apology below:
— H&M (@hm) January 9, 2018