Amstel Lager has just signed world-class jocks/producers – Shimza and Maphorisa as ambassadors to the brand.
The exciting news comes just as Shimza and Maphorisa celebrate the success of their smash hit song Makhe; and as Shimza kicks off his weekly residency at the internationally recognised SuperMartXe night club in Ibiza, Spain!
“As a brand who prides itself in celebrating authentic South African music, we are extremely proud to announce our new partnership with both Shimza and Maphorisa – who will equally collaborate with Amstel in providing quality moments for music fans from Mzansi and across the globe” said Kgomotso Seabe, Brand Manager for Amstel South Africa.
“Amstel has always been a massive supporter of SA music, and selecting Maphorisa and myself to join the brand is a true testament of their commitment to furthering local music” commented Shimza. Hit Maker Maphorisa went on to add: “Both Shimza and I are excited to join the Amstel family, and cannot wait to share some of the exciting projects and thrilling performances we will curate together with Amstel to amplify music from all over South Africa.”
The two new friends of Amstel will make their first appearance together as ambassadors to the brand on the amplified Amstel BoomTown stage in early July.