Absa has unveiled their new look which introduces a new logo, colour scheme and tagline.
With this makeover, Absa aims to extend their mark in the continent, while owning the African identity.
Barclays Africa Group Limited has been renamed Absa Group Limited and started trading under its new name and new share code (ABG) on the Johannesburg Stock Exchange. The name change marks the start of a new era for the group as a standalone African group with a new brand design fit for a forward-looking business in a digital age.
No longer just a South African brand, the new Absa Group has a presence in 12 African countries and plans to open international offices in the UK and the US.
Absa Group launched a new growth strategy on 1 March 2018 as it separates from Barclays PLC. The strategy prioritises cultural transformation as well as restoring leadership position in the group’s core business areas, and developing pioneering propositions for customers and clients. The new Absa brand design is an expression of the group’s new purpose, which is: ‘bringing your possibility to life’.
The rollout of the new Absa brand design in South Africa will be completed in 2019. The new Absa brand will also be rolled out to Absa Group’s Barclays banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020, subject to approvals including from regulators in those countries. Product and service functionality will not be affected by the rebranding programme.