To resume their long-standing relationship, Don C and Jordan Brand have finally unveiled their latest collaborative shoe, the Jordan Legacy 312.
Jordan Legacy 312 “Air Tech Challenge”
The Jordan Legacy 312 is a tribute to Chicago that’s equally inspired by MJ and today’s multifaceted youth. Its name references the 312 area code of the city, as well as the shoe’s juxtaposition of the Air Jordan 1 and 3.
Jordan Legacy 312 “Command Force”
Chicago’s famed streetwear designer Don C gets into the details behind designing the upcoming Jordan Legacy 312:
More than a decade later, Don started visiting Paris for Fashion Week. “The first time I came to Paris for Fashion Week, it was overwhelming,” he recalls. “We couldn’t get into any shows! They wouldn’t let us in. It’s funny to see that we, Chicago, run this now.”
Jordan Legacy 312 “Air Trainer 3
“I wanted the Jordan Legacy 312 to have the sole of the Jordan 3 because, to me, that shoe is the foundation of the brand,” Don explains. “The 1s and the 2s were Nikes first. The 3s were Jordans. That’s when the brand became the brand. I’ve always felt that the foundation of the brand is the 3, but it was built on the 1 first.”
The Jordan Legacy 312 is unmistakably the creation of a Chicago native — equal parts an evolution and a reverent understanding of the past. Don’s “Just Don” tag is proudly sewn onto the tongue of the launch colourways. “I will admit that I get emotional thinking about my connection to the brand,” Don adds. “I’m just a kid from Chicago who now works with Jordan. I’m honoured. Let’s keep it going.”
Look out for the Jordan Legacy 312 to release in three colourways to release on Saturday, 11 August 2018 on Nike.com.