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Celebrate #808Day with PUMA & Roland as they launch their retro sneaker pack

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Celebrate #808Day with PUMA & Roland as they launch their retro sneaker pack

PUMA X Roland

Roland Corporation has teamed up with the global sports brand PUMA to unbox a second new TR-808-inspired sneaker, the PUMA RS-100 Roland.

Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, digital recording equipment, amplifiers, and audio processing devices. With over 40 years of innovation that continues to shape the sound of modern music, Roland sets the standards in music technology for the world to follow.

 

Roland’s partnership with PUMA kicked off earlier this year with the unveiling of their first sneaker collaboration, PUMA’s RS-0 Roland, also inspired by the legendary 808 drum machine.

PUMA’s RS-100 Roland follows the story of reinvention—inspired by the past, shaped by the colorful histories of both brands and reimagined for the future. While the RS-0 Roland is a complete reboot of PUMA’s classic ’80s R-System line of running sneakers, the new RS-100 Roland retains a more retro look but decked in modern materials.

 

 

PUMA RS-100 Roland

The upper of the RS-100 Roland features a vibrant orange suede Formstrip with white reflective edges amidst a combination of white-red pebble leather, black ripstop nylon panels, and yellow suede. PUMA and Roland branding can be found on the tongue label, the footbed, and the anodized metal hangtag. “Rhythm Composer TR-808, Computer Composer” is printed on the heel. A PUMA and Roland logo is printed on the footbed while the outsole features lines that mimic the lights on a synthesizer. All colors and detailing represent ’80s retro hues found on a Roland TR-808 drum machine.

 

PUMA RS-0 Roland

Unveiled last spring, the RS-0 Roland, also inspired by the game-changing TR-808 drum machine, features premium leather black upper, micro-perf vents, 6mm flat, reflective laces, reflective midsole details and signature TR-808 colors—red, orange and yellow—on the Formstrip. Familiar notes like “Rhythm Composer” and “Bass Drum” accent the midsole while the orange hue continues to the translucent rubber outsole. PUMA and Roland branding can be found on the tongue label, footbed, and the anodized metal hangtag.

 

The PUMA RS-0 and RS-100 Roland sneakers to release on Saturday, 08 August 2018, internationally known as #808DAY.

What is 808 Day? On August 8th (8/08), the global music community will come together to honor the iconic Roland TR-808 drum machine, an instrument that’s inspired countless artists and changed the face of contemporary music. The iconic TR-808 drum machine is celebrated for its legendary status and credited by many as the spark that lit the flame of hip-hop music worldwide. The events will take place on what’s been dubbed “808 Day,” and festivities can be tracked on social media with the hashtag #808day.

PUMA South Africa will be hosting the #808Day on Wednesday 8 August (Doors open at 18:00, all welcome but limited capacity so make sure you’re early), at the PUMA Select Courtyard (Braamfontein). Expect beer, expect food and expect some 808 inspired music to toast an era worth celebrating, not to mention a first look at the most rhythmic sneakers you’ve ever seen!

The PUMA RS-100 Roland will be available for R2,599, the PUMA RS-0 Roland for R2,999, both releasing at PUMA SELECT (Joburg & Cape Town) and Shelflife (Joburg & Cape Town).

PUMA RS-100 Roland

 

PUMA RS-0 Roland


 

 

 

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