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The Suede 50: PUMA x XO drops this weekend


The Suede 50: PUMA x XO drops this weekend

PUMA collaboration with The Weeknd.

To celebrate the Suede’s 50th run, PUMA has tapped into creatives, designers, and artists to put their spin on the iconic sneaker.
Turning up another level, PUMA collaborates with ambassador, Grammy-award winning artist and creative partner, The Weeknd (also known as Abel Tesfaye), to give the Suede his own interpretation.



The Suede 50 PUMA x XO is a remix of the iconic silhouette and The Weeknd’s sexy, edgy sound. He pays homage to the legend by delivering a mid-cut boot with a military feel. Available in three colourways, the contemporary design is clean yet gritty. Instead of laces, there are buckle straps wrapping around the toe and ankle of the shoes. “19” sits at the center of one tongue, “68” at the other, paying homage to the year the Suede was born. Each sole is speckled like concrete.



The black boot is fully monochromatic plush Suede atop a speckled gum sole. The glacier grey is all grey everything with silver metallic buckles on the straps and a grey speckled sole. The black and white boot goes wild with the black suede upper wrapped in white straps and metallic black buckles. Not only does the white Formstrip jump against the black, it pops atop a thick white sole with black speckles.

The Suede 50: PUMA x XO drops globally on August 11th, get yours for R3499 at PUMA SELECT stores, PUMA Rosebank, PUMA Sandton City, PUMA Gateway and PUMA V&A Waterfront.




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