For “Just Do It”‘s 30th anniversary, Nike has been pulling out all the stops to commemorate the iconic slogan, with the faces of the ad campaign being popular athletes who have done remarkable work in their profession and society.
Today, Nike launched “Just Do It: Caster Semenya”, a film celebrating the tenacious spirit and strength of an athlete who is breaking barriers and writing her own story: Caster Semenya.
The film is an ode to the journey and triumphs of Caster Semenya, a bold and unapologetic athlete striving to be the best in her sport. The film allows audiences to delve into Caster’s history and shows the pivotal moments that shaped her into the athlete she is today.
Caster rose to fame in 2008 when she became the 13th fastest woman ever to run the 800 metres, earning her first gold medal in the World Junior Championship at just 17 years old.
“My first win was such a great feeling. It was a dream come true and a realization that hard work, dedication and believing in yourself no matter the obstacles pays off,” recalls Semenya. “Growing up in a small rural area, I was never told I could run, but I always knew I was born to run, to run fast and to win.”
“I like to say “never stop running” because that’s my approach on the track and in life. We all face barriers and challenges at some stage and I’ve found my inspiration through running and competing to be the best I can be. I hope this is an inspirational message for every aspiring athlete,” said Caster Semenya.
Through this film, Nike celebrates Caster and all athletes who have discovered their purpose and worked hard to make it their reality.
Semenya’s challenge to viewers: “We have been given life, but no one can live it for you — you have to go out every day and work hard to earn it.”
“We all have a purpose, and I believe that each of us has an assignment we’re here to complete.”
Watch the Just Do It: Caster Semenya film below: