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Introducing the Air Jordan 33, the first performance basketball sneaker to not have laces


Introducing the Air Jordan 33, the first performance basketball sneaker to not have laces

Releasing in October

The Air Jordan 33 is inspired by the flight suits that make trips to outer space and is the first performance basketball sneaker to not have laces.

Set to release next month, it will introduce a new promise for pinnacle basketball shoe comfort, performance, and style: Nike’s FastFit technology.

“This year’s game shoe, the Air Jordan 33, is the first basketball shoe to feature FastFit technology, which provides ultimate lockdown to prepare athletes for flight,” says Michael Jordan.

The Air Jordan 33 progresses the legacy of visible technology in the Jordan line by challenging a different aesthetic norm. FastFit eschews laces and proposes a new system for containment on the court.

How FastFit works:

  • Loops on the tongue and heel allow easier entry
  • The tightening system activates its cables with a single tug of the forefoot strap, creating a full 360-lockdown
  • Eject by pulling the side loops to release the cables

Like all of the Jordan models post the Air Jordan 30, the Air Jordan 33 also features subtle design cues from the past. The window to the tightening system mimics the original Air window, and the use of “Nike Air” on the heel tab is a reflection of the Air Jordan 3, 4, 5 and 6. The extra-large tongue is also the perfect canvas for a Jumpman — just as it was when Hatfield debuted the logo on the Air Jordan 3.

Underfoot, the XXXIII follows suit with the latest iteration of Jordan Brand’s Flight Speed technology (now made with the same carbon plate approach as the Nike Zoom VaporFly 4%) and the Nike Zoom Air unit. Just under the arch, a circular cut-out reveals the mechanism of FastFit, and how it tightens and loosens. The combined system of the Air Jordan 33 — Flight Speed + Zoom Air + FastFit — underscores Jordan Brand’s commitment to the continual evolution of basketball footwear.

Look out for the Air Jordan 33, launching globally from Thursday, 18 October 2018 at select global retailers.

Photos courtesy of Nike


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