For the third of his Nike Air Max collaborations, the Nike Air Max SK Air, Skepta pays tribute to New York’s role in his career trajectory as an artist and rapper.
Following the June 8, 2014 release of the breakout single “That’s Not Me,” New York City became a crucial jump-off point in Skepta’s push to propel the grime music genre from local London sound to global phenomenon. The Nike Air Max Deluxe SK encapsulates his relationship to the city — where he is embraced with open arms in the five boroughs by fans, friends, and family — and serves as a reminder of his emergence.
Inspired by the single’s music video, the shoe takes on a static-like graphic print throughout the upper. The print also embodies Skepta’s insomniac-like mind when he’s on tour and is reminiscent of the DIY approach of grime’s golden era in the 90s. Creating his own graphic print is another way Skepta shows his love for the original Air Max Deluxe and nods to the treatments seen on the original back in 1999.
At the lateral side forefoot, Skepta’s Deluxe design marks in time the release date of “That’s Not Me.” Furthering his mindset and the idea of “Never sleep on Tour,” the quote is displayed across the shoe’s medial side. Additionally, the design harkens back to Skepta’s last two Air Max models with his recreation of the Nike Tuned Air logo appearing on the outsole.
Accompanying the Nike Air Max Deluxe SK is the two-piece Nike Track Suit in black. The collaborative black track jacket features the Nike x Skepta “SK Air” logo with a ½ zip opening and “Never Sleep On Tour” embroidery inside the collar. The shiny top comes with a tonal track pant, which features 2 side zip pockets, elastic cuffs and the “SK Air“ logo on the left hip.
Look out for the Skepta x Nike Air Max Deluxe SK and the two-piece Nike Track Suit to release exclusively at Shelflife (Joburg & Cape Town) via live raffle at 09:30 am, on Saturday, 06 October 2018. See prices below:
Nike Air Max Deluxe: R2899
Sizes: UK4.5, UK5.5, UK6, UK7, UK7.5, UK8, UK8.5, UK9, UK9.5, UK10, UK10.5, UK11
Sizes: XS, S, M, L, XL, XXL