Debonairs Pizza rolled up its sleeves one last time to launch a meal that would make this year’s festive a little more ‘feast-ive’ – without breaking the bank, of course.
The advertising campaign for this perfect-for-sharing meal was put forward by FCB Joburg’s creative team of Creative Director and Copywriter Mbeu ‘Snooze’ Kambuwa, Art Director Luzuko Witbooi and Copywriter Sandile Hamilton.
The ad takes the viewer on a journey through Durban Beachfront all the way to a ‘vibey chillaz’ overlooking a Joburg skyline. Featuring numerous scenes of contrasting South Africans’ every day approach to their ‘go big’ approach during the festive season. For example, there’s a beautiful girl getting ready for a date. The voice-over announces ‘Dezemba!’ and the shot shows her dressed to the nines all sparkly and fine, ready for her Dezemba date.
Check out the commercial below:
Bevan Cullinan and Ian Difford of Picture Tree and Hungry Films directed the ad respectively, and post production was handled by Orchestra Blue.