Tumblr was recently ditched from iOS App Store for containing child pornography on their platform.
Tumblr has now announced that it will ban all adult content starting 17 December 2018.
Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.
Below is a statement the company released;
We’re committed to helping build a safe online environment for all users, and we have a zero tolerance policy when it comes to media featuring child sexual exploitation and abuse. As this is an industry-wide problem, we work collaboratively with our industry peers and partners like NCMEC to actively monitor content uploaded to the platform. Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform. A routine audit discovered content on our platform that had not yet been included in the industry database. We immediately removed this content. Content safeguards are a challenging aspect of operating scaled platforms. We’re continuously assessing further steps we can take to improve and there is no higher priority for our team.
Tumblr shared the following answered questions to clarify more:
What is still permitted?
Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.
What will happen to my adult content already on Tumblr?
We will send out email notices to members of the Tumblr community whose content has been flagged as adult. If your post has been flagged as adult, it will be reverted to a private setting viewable only by you. If you want to learn more about how to see those posts, see this help article.
What if my blog (not to be confused with posts) was marked as “explicit” before December 17, 2018?
Blogs that have been either self-flagged or flagged by us as “explicit” per our old policy and before December 17, 2018 will still be overlaid with a content filter when viewing these blogs directly. While some of the content on these blogs may now be in violation of our policies and will be actioned accordingly, the blog owners may choose to post content that is within our policies in the future, so we’d like to provide that option. Users under 18 will still not be allowed to click through to see the content of these blogs. The avatars and headers for these blogs will also be reverted to the default settings. Additionally, posts from these blogs are kept out of search results.