Instagram is currently testing new features dedicated to influencers.
The photo-sharing app is testing the new ‘creator account’ profiles with special tools for digital influencers and artists, THR reports.
According to the report, such tools will be growth insights, direct messaging tools and specialised contact options.
The new growth insights will give creators weekly and daily data around how their follower count has changed. The feature, which works across the feed, Stories and IGTV, will also show creators what content they created so that they can understand what may have led to a spike in new followers or a decline in that fan base. Meanwhile, the direct messaging tools will allow creators to filter their messages by read, unread and flagged messages. They will also be able to rank their pending requests by relevance or time to make sure they don’t miss important requests. Finally, the flexible contact and category labels will, for example, allow creators to remove the ability to click to call or email.
The features are still in the testing stage and expected to roll out next year to everyone.