To continue dropping some heat, PUMA is taking their RS-X range to the next level, this time PUMA has come together with telecom company Motorola to celebrate the reinvention of technology and sport style with an exclusive RS-X sneaker drop.
For 90 years, Motorola has pioneered innovation – be it delivering messages from the moon to creating the first mobile phone or developing the first 5G-upgradable smartphone, moto z3 with 5G moto mod. This collaboration brings together two cultural reinventors: one through sport and style, the other through tech and innovation for a nostalgia-packed collection, inspired by Motorola’s mobile phone designs.
“With over 90 years of innovation, Motorola has created some of the most beloved mobile phones that defined moments in fashion and pop culture.” said Renata Altenfelder, Motorola’s Global Brand Marketing Lead. “This collaboration with PUMA celebrates how style and technology continually inspire one another.”
THE PUMA RS-X TECH MOTOROLA
Inspired by Motorola’s mobile phone designs, RS-X Tech Motorola highlights specific cues that celebrate the mobile phones of the 80s, 90s and 2000s. With textures on the outer sole that are reminiscent of the mobile phone’s keypad, the sneakers are decked with “hellomoto” badging on the side and MOTO batwing subtly placed on heel badge. Made for a new generation of hustlers, it drops in a futuristic colourway of PUMA Silver – Sodalite Blue. Continuing with this theme across season appropriate apparel like a tee, track top and shorts, the collection features Motorola colourways from the 80s and quirky graphics that represent different milestones in the evolution of communication – from pagers to brick phones followed by QWERTY keypad phones.
THE PUMA RS-X TECH
Enhancing the brand’s ongoing stories of reinvention, PUMA is introducing the RS-X Tech sneaker. Celebrating extreme reinvention of tech in the sneaker world and beyond, the latest addition to the RS-X family is engineered for the future.
Decked with a sleek mesh and textile upper, RS-X Tech is fitted with the original RS technology on the midsole. Completing the look with stylish leather overlays, an embossed textile heel piece and moulded sockliner with specific RS PUMA branding, the sneaker is offered in PUMA Black – Vapourous Gray – PUMA White colourway.
Look out for the PUMA RS-X TECH Motorola to release on Saturday, 04 May 2019 at PUMA SELECT stores, X-Trend and Superbalist for the retail price of (R2499.
And the PUMA RS-X Tech drops on Wednesday, 15 May 2019 for the retail price of R1999.