The Levi’s® brand has a long history of supporting authentic self-expression and social causes that define our times.
Ahead of the 8th May general elections in South Africa, Levi’s® partnered with local celebrities to help spread the message of “It’s your Voice, It’s Your Vote”.
In the 2014 election year, only 33% of eligible youth voted and Levi’s® believes this needs to change. The brand is lending its voice in a drive with some of the most influential men and women from across the cultural sphere to increase voter awareness and turnout on Election Day.
“Levi’s® is all about self-expression and at this time, your vote is the ultimate expression of your voice. We really wanted to get behind this and create a movement particularly amongst the youth. There is power in them hearing this message coming from their favourite actress, musician or sportsperson and we are proud to partner with them to deliver it” said Candace Gilowey, Head of Marketing Levi Strauss South Africa.
“Let us not take for granted the power that each and every one of our votes hold, to determine the future of our country. Voting is a privilege that honours those that fought, to grant us that right. On the 8th of May let’s go to the election polls in our numbers and ensure our voices are heard! It’s our responsibility.”
“Your vote is your voice and power of choice of who gets to be accountable for systematic change. Put a X on it! Make your voice heard! Be a part of a generation that stands for something!”
“I believe it’s important for anyone of voting age to participate in the political direction of their country, whether or not their party wins is not entirely the point because when we take charge of the conversation then we feel like we are part of the process. If we don’t get involved in political decisions about where the country goes then we actually have no control over the direction of where we want to go as a society. That’s why I think it’s important for South African’s to vote because collectively our vote forms the ultimate discussion on where we go next, regardless of who wins and also based of who wins too.”
“I live in South Africa and I’m going nowhere. I would like to be a part of shaping South Africa’s future.”
“It’s almost that time! Have your voice heardby voting on the 8th May and be a part of shaping a better future for South Africa.”