Checkers has launched a new lego-inspired campaign to encourage consumers to build a Little Checkers store.
Little Checkers is a new collectable campaign where Checkers and Checkers Hyper shoppers across South Africa will be rewarded with a free Block pack for every R200 spent in store.
Each Block pack contains a unit that forms part of a mini Checkers supermarket and, once all 35 available packs have been collected, consumers can build an entire Little Checkers store.
The Blocks come in a 100% recyclable pack and each contains one individual unit (such as a mini till, freezer, shopping cart, dairy shelf and more) as well as stickers to complete the unit and an instruction leaflet.
Starter kits and delivery trucks will be sold separately at R79.99 and R69.99 respectively for those who wish to create the complete Little Checkers experience. The starter kit forms the foundation of the Little Checkers store and includes a base plate, exterior walls, Checkers logo, shelf headers and one character figure.
There are also opportunities to win prizes including a trip for four to Legoland in Dubai worth R100 000 plus a chance to win a share of R50 000 in Checkers gift cards for customers who collect all 35 Block packs and complete their Little Checkers stores.
Little Checkers will run from Monday, 6 May until stocks last. Available at Checkers and Checkers Hyper stores, with the exception of MediRite pharmacies, Checkers LiquorShop and Money Market counters.