The Nike c/o Virgil Abloh “Athlete in Progress” collection salutes the unbreakable confidence held by runners. To mark the launch of the collection, Off-White™ and Nike linked up with South African runner and 800-meter World Champion Caster Semenya for a set of campaign images.
For the “Athlete in Progress” collection, Virgil Abloh taps Nike’s rich heritage in track and field. The assortment balances performance product with post-run apparel and footwear inspired by Nike’s storied running shoe designs.
“I started talking with Nike about this women’s running project last summer and at the time, I was very much inspired by the aesthetic and style of track and field athletes. As a result, I invited some of Nike’s elite track and field champions to participate in my SS19 Off-White runway show as the natural forerunner to developing and showcasing the collection,” says Abloh.
Nike c/o Virgil Abloh “Athlete in Progress” debuted in Paris last September as part of the Off-White SS19 runway show with athletes Dina Asher Smith, Vashti Cunningham, Cecilia Yeung, English Gardner, Katarina Johnson-Thompson, Nafi Thiam, Caterine Ibarguen and Rénelle Lamote.
The release will include run top and tight and the Nike x Off-White Zoom Terra Kiger 5. The Nike c/o Virgil Abloh “Athlete in Progress” collection will release globally on Thursday, 27 June 2019.