Sandton City Mall announced the event through its Instagram page, disclosing that Off-White™ Pop up will take place on Thursday, 30 May 2019 at Diamond Walk (in Sandton City). The pop up will be open from 9am.
Recently, Virgil Abloh & Off-White™ honoured Black Coffee (a close friend of Virgil Abloh) with a new capsule (Off-White ™ c/o Black Coffee), that was released globally. Pieces from the Collection includes the artistic Denim jacket with African map silhouette on the chest fused with the Off-White™ branding, while the back features the multicoloured “X” logo done in rich yellow and green hues seen on several West African flags. Other items include a sweater, hoodie, T-shirt, and caps, each sporting the colourful logo and placing circular “OFF” branding front-and-centre.
OFF-WHITE c/o VIRGIL ABLOH™ is a fashion label rooted in the current culture at a taste-level particular to now. With a specific opinion and not necessarily the same with vision seasonal men’s and women’s collections are offered.
There is a product offering of the brand also in the realm of furniture and ready-made goods to further reinforce an approach to lifestyle.
All products are based on a concept that adapts from season to season. Manufacturing is based in Milan with a core value of the brand to be made from the best available and particular opinion regarding fabric, fit and fabrication.
The result is to be a young brand embracing the now in a sophisticated manner.