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adidas Consortium is reviving the Classic LXCON OG Runner


adidas Consortium is reviving the Classic LXCON OG Runner

90’s flava

Something fresh for 2019,  adidas Consortium brings back the ’90s running icon in all its original glory, the adidas LXCON.


This season, adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. They nevertheless capture the spirit of the Consortium family and its celebration of visionary creators who simultaneously draw on the past and look to the future.

One such release is the adidas Consortium LX CON OG, with splashes of grape purple that also graced the original iteration – across the tongue, the collar and various over/underlays. The oversized three stripes are an unapologetic celebration of an era when the logo was king, and a pop of green on the undersole further evokes the colors seen across adidas lines such as EQT during the nineties. The considered blend of leathers and textiles also approximates the performance aspirations of the times, albeit updated with the latest contemporary adidas production standards. Leather overlays sit above mesh underlays, while a tube construction provides added stability on the uppers. The Torsion system, created by ZX designer Jacques Chassaing, is one of the adidas technologies most associated with the period, acting as a TPU arch that bridges the rearfoot and the forefoot for increased stability on varied terrain.

Look out for the adidas Consortium LXCON OG ‘White/Purple’ to release on Saturday, 01 June 2019 at Shelflife (Joburg & Cape Town) via first come first served. The retail price is set at R2299.

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