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Nike teams up with Gilbert Baker Estate for 2019 BETRUE collection

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Nike teams up with Gilbert Baker Estate for 2019 BETRUE collection

Includes Air Max 720, Cap, Tee, Hoodies & more

In 1978, political activist and designer Gilbert Baker created, hand dyed and hand sewed two flags with eight colored stripes (pink, red, orange, yellow, green, turquoise, blue and violet) to be a positive symbol that would unite gay, lesbian and transgender people. He called it the Pride Flag and debuted it that year in San Francisco.

The community loved the flag. And organizers of San Francisco’s Pride Parade determined it would be a powerful look to line the entire route of the 1979 event with four colors on one side of the street and four on the other.

With $10,000 and an ask for 400 handmade flags, Baker went to work. But the flag company helping to make the flags could not come up with enough pink fabric, so he had to remove pink from the flag. To make it an even split for the parade reveal, he removed turquoise from the flag.

 

 

Forty years later, the six-color flag remains the ultimate global symbol of unity among the LGBTQIA+ community.

To celebrate Baker’s impact and memorialize his legacy, Nike partnered with the Gilbert Baker Estate, working hand-in-hand to create this year’s 2019 BETRUE collection. For the first time, the footwear, apparel, and accessories all feature the icon’s original eight-color flag, as well as other meaningful “Gilbert-y” touches and symbols of Pride.

The 2019 BETRUE collection will release on Saturday, 08 June 2019 – see below for full details, however the Nike Air Max 720 BETRUE releases early (Tuesday, 04 June 2019) through:

  • Lemkus (in-store and online) – R3099.00
  • Shelflife (Joburg & Cape Town) via first come first served – R2999

 

Nike Air Max 720 BETRUE


Price: R 3,099.95
Where to buy: Online Nike.com

 

Nike Benassi JDI BETRUE Slide


Price: R 999.95
Where to buy: Online Nike.com

 

Nike Air Tailwind 79 BETRUE


Price: R 1,599.95
Where to buy: Online Nike.com

 

Nike BETRUE Pullover Hoodie


Price: R 449.95
Where to buy: Online Nike.com

 

Nike Sportswear BETRUE T-Shirt


Price: R 449.95
Where to buy: Online Nike.com

 

Nike BETRUE Tank Top


Price: R 499.95
Where to buy: Online Nike.com

 

Nike Heritage86 BETRUE


Price: R 449.95
Where to buy: Online Nike.com

 

Nike Spark BETRUE Running Crew Socks


Price: R 299.95
Where to buy: Online Nike.com

 


 

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