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adidas Consortium links up with The Next Door to release to new updated sneakers


adidas Consortium links up with The Next Door to release to new updated sneakers

Releasing in August

The latest Consortium drop comes from French retailer The Next Door, offering a collaboration around a pack consisting of two silhouettes: the SC Première and the AR Trainer

The Next Door brings the distinctive vibe of their French hometown to two court-ready styles from the adidas sneaker stable: the classic SC Premiere and the future-classic A.R. Trainer.



The two shoes pay homage to festival d’Avignon by drawing on the age-old theatrical archetypes of Comedie et Tragedie, two forms that at first thought seem oppositional but actually share an underlying harmony – much like the two shoes that make up the pack.


The A.R. Trainer celebrates Comedie, taking inspiration from classic harlequin costumes seen throughout history on the stage of the Comedia De L’Arte theatre. It features subtle nods to the colors of those costumes with shades of peachy-pink across the three stripes and a soft mint-green sole on the underside.



The SC Premiere takes inspiration from ‘Tragedie’, utilizing a minimalist white palette punctuated by sections of stark, cardinal red – “the color of drapes on a stage, the final curtain…” as Nicolas Ivars (Founder) explains. Its understated appearance belies a host of premium fabrications, including full-grain leather uppers and nubuck eyestays.

Both shoes feature The Next Door branding, as well as the iconic laughing/crying masks on each respective Comedie/Tragedie pair. Together, they form a celebratory homage to both the fashion-forward and the theatrical: two key characteristics of The Next Door’s Avignon home.

Look out for the adidas Consortium x The Next Door Pack to release on Saturday, 24 August 2019 at Shelflife (Joburg & Cape Town) via first come first served.

SC Premiere: R1999
A.R. Trainer: R1899Sizes: UK6, UK7, UK8, UK9, UK10, UK11, UK12.


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