Nike has officially launched SNKRS webpage for South Africa, giving access to covetable sneakers, as well as content that celebrates sneaker culture and highlights personalized services and experiences.
The announcement was accompanied by this hype message:
The wait is over: SNKRS is finally here. This means you’ll get access to the hottest drops, insider stories and more. We might even have a special something lined up to celebrate, so keep your eyes peeled…
Currently, the SNKRS experience will be web-based and we can confirm that the app-based platform will be launching soon, no exact date of release.
So far the SNKRS platform is amped with some of the highly coveted silhouettes including the Nike 2019 “On Air” collection, Nike Zoom X Vista Grind with Air Max 1 Tinker Schematic scheduled to release this soon.
Otherwise, do check out the SNKRS page here and stay tuned for upcoming releases.
What is SNKRS/SNEAKRS?
So depending on whether you’re based in the EU or US, you’ll see one of the two terms above getting thrown about when there is a big Nike release.
SNKRS is a Nike sub-site dedicated to dropping hyped shoes. It was exclusively a mobile app, but they now have a desktop version that you can access from your browser.
Types of Nike Drops
When a sneaker drops on Nike, you usually get some warning. Recently they’ve been dropping OFF-WHITE releases without warning in the US, we should expect that to carry forward to other countries. For now though if you go to https://www.nike.com/launch/?s=upcoming you can see all the upcoming releases.
Each release has a release type, there are 3 release types in total:
First come first served. Simply get to the product page and checkout first to get that W. The faster you are the better chance of catching that W.
Mixture between a raffle & first come first served. With a LEO drop timing is still a factor, you need to be as quick as possible completing the purchase just like FCFS, but there’s also a small raffle element. Like FCFS, those who get entries in first normally come out with the W. Nike will select winners randomly, e.g. if 200 people managed to enter for a selected size in the first 10secs and Nike only had 100 in stock, they’d pick 100 randomly from the 200 that entered.
Unlike the other release types, a DAN release will give you 30mins to complete your purchase, this is a full blown raffle. 30 mins to enter and normally between 10-30mins after the drop before you find out whether you’ve won. As Nike have more time to check entries they’ve been known to filter out for certain things on DAN releases.