This past weekend we attended the fun-filled and informative #OMGWAP’19 hosted by Old Mutual.
#OMGWAP is an annual competition calling on budding Hip Hop heads and musos to get creative about telling their money story.
Old Mutual team was there to share advice with the youth about financial planning and finance-related topics. Artists such as Kwesta, Busiswa, L-Tido, Slikour and Mlindo The Vocalist performed on the day, also sharing tips on how to save better when it comes to money.
We also got to have a chat with John Manyike who is the Head of Financial Education at Old Mutual to explain the importance of such an initiative and how it can help young and upcoming artists.
The #OMGWAP competition, currently in its 4th year, is one of Old Mutual’s premiere financial education campaigns targeted at the youth. It is designed to give South African youth access to financial education principles that can help them tackle some of today’s biggest financial challenges. “Gwap” is youth slang for money.
The programme uses Hip Hop and other music genres which is today’s universal youth language – to deliver powerful edutainment messages around the importance of respect for money and financial planning, whilst busting the money myths common amongst youth today.
Budding hip hop heads and musos were invited to submit videos of themselves performing songs based on their most interesting money experiences to empower their peers. These songs could take the form of a rap, song, poetry or any other creative expression.
Participant entries were judged by a panel made up of industry experts led by LTido (Thato Lloyd Madonsela), previous OMGWAP participant – Rorisang “BlackAce” Mogapi as well as a team from Old Mutual.