New reality talent search show to unearth musician hopefuls from four African countries in a historic battle of the genres.
Old Mutual’s Amazing Voices, a pan-African singing competition, will premiere on 12 January 2020, with contestants from nine African cities – Accra, Kumasi, Mombasa, Nairobi, Bulawayo, Harare, Cape Town, Durban and Johannesburg, – squaring off against each other for the grand prize of $100 000 (around R1.5 million). The show will run for 13 weeks until 05 April 2020, with auditions kicking off this month.
The show will seek to unearth unsigned music groups across three genres – gospel, pop and rhythm and blues (R&B) with amazing voices.
The show will see celebrity selectors from each of the four countries selecting three groups from each genre after mass auditions to steer them through the elimination round before the winning group is chosen.
The show will kick-off with mass auditions then shortlisted groups will advance to the home ground battle, which will be the elimination stage. After the elimination phase, three groups will advance to the grand stage where they will sing it out to win the main prize, in Johannesburg.
“Old Mutual is excited to be the title sponsor for a show we believe will bring Africa together in a unique and uplifting way. We believe that music is a universal language which is why it forms the basis of our business’s strategic sponsorship focus. Now, more than ever, we believe that the continent is ready for the unifying experience and amplification of talent we know Amazing Voices is going to deliver”, says Vuyo Lee, Chief Marketing Officer at Old Mutual Limited.
The show will be broadcast on Mzansi Magic, Mzansi Wethu, Africa Magic, Maisha Magic East and Zambezi Magic at 18:00 Kenyan time and 17:00 South African time.
SEE AUDITIONS DATES & VENUES BELOW:
NB* For more information on Old Mutual Amazing Voices and how to register for the auditions, go to https://africamagic.dstv.com/
- Cape Town at Cape Peninsula University of Technology (Belville Campus) – 22 and 23 October 2019 (08:00 – 15:00)
- Durban at Durban Conference Centre (Beach Road) – 25 and 26 October 2019 (08:00 – 15:00)
- Johannesburg at Joburg Theatre – 28 and 29 October 2019 (08:00 – 15:00)
- Kumasi Kosados Arena Hotel 01 October 2019
- Accra Christ the king Parish Hall 04 October 2019
- Mombasa Reef Hotel 8thOctober
- Nairobi UAP Old Mutual 11thOctober
- Bulawayo City Hall 15thOctober
- Harare Monomotapa Hotel 18thOctober