Following the announcement of their industry-shifting global partnership in the spring of 2019, adidas and Beyoncé proudly introduce the first adidas x IVY PARK collection, which is set to release this week.
Featuring the first-ever release of IVY PARK footwear and a powerful array of stylish and functional performance gear that includes gender-neutral apparel and accessories, the launch capsule collection of adidas x IVY PARK celebrates power, freedom and individuality for anyone who has the confidence to take chances and live unapologetically.
The footwear collection includes the adidas Ultra Boost, Nite Jogger and the Performance Sleek Super 72.
This adidas Ultra Boost features a Maroon Primeknit upper with matching tonal lace cage and full-length Boost midsole. “Ivy Park” replaces “Ultra Boost” text on the lateral heel, while having the hiking style lacing system. Leather tongue patch atop a Solar Orange Continental outsole completes the design.
adidas Performance Sleek Super 72
The Nite Joggers
One comes dressed in a mix of Maroon and Solar Orange, while the other sports a Ecru Tint, Grey, and Solar Orange color blocking. Both pairs are constructed with premium materials, new toggle lacing system that extends around the heel completed with Ivy Park branding on the tongues and vamp.
Otherwise, look out for the first drop of Ivy Park x adidas unisex collection is set to release on Saturday, 18th January 2020, locally at adidas Originals store (Sandton City) and online via adidas.co.za.