Coca-Cola is expanding the Sprite range by adding two new Ginger flavors; Sprite Ginger and Sprite Ginger Zero Sugar.
The drinks are said to be in response to the surging popularity of ginger-flavoured sparkling drinks as well as meeting the trend for cross-genres brands.
The latest flavour fusions are being launched via the brand’s ‘Thirst for Yours’ platform, a multi-year campaign which plans to pay homage to its decades-long connection to hip-hop.
Additionally, Sprite partnered with Jeff Staple for limited-edition apparel and products to support the launch.
Sprite Ginger is available for purchase at retail outlets in the US, and not yet in South Africa. The packaging comes in Cans and 2l bottles and 12-packs.
Just got some Sprite Ginger 18 hours before its official announcement. Life is good 😎 pic.twitter.com/E07iHxRkPF
— Drew Morgan (PopTheTop) (@PopTheTop_OW) February 11, 2020