MTN is focusing on three main important things which are: the affordability of monthly prepaid bundles, lifeline data and the zero-rating of data for public benefit service websites.
Monthly Data pricing
MTN SA will, in April 2020, reduce the price of its monthly bundles of 1GB and below by between 25-50% and specifically the 1GB monthly bundle will decrease by 33% to R99.
In terms of lifeline data, MTN SA will provide each of its customers 20MB of free data daily – or the equivalent of 600MB per customer every month – through its instant messaging platform, Ayoba. Ayoba currently has 500 000 customers in South Africa and is expected to continue to scale through the lifeline offering.
Zero-rating of data
MTN currently offers zero-rated data access to a range of websites which includes schools, and universities. These will form part of the broader public benefit website service. In April 2020, MTN will extend the websites that form part of the public benefit service to also include health, public universities, vocational colleges, educational resources as well as employment sites based on terms and conditions and criteria defined by MTN and after application and approval from MTN.
From April 2020, MTN will launch the OpenTime service, which will enable free access to public benefit services through a link on this website. MTN SA will offer a monthly 500MB free data access to public benefit services websites every month, amounting to 6GBs per year, for each of MTN SA’s 29 million customers.