June marks the LGBT Pride Month, many pride events are held during this month to recognize the impact LGBT people have in the world.
PUMA is spreading the message of love and unity alongside PUMA ambassador and LGBTQ+ activist Cara Delevingne with the launch of the From PUMA with Love pack to celebrate Pride Month. 20 percent of the proceeds from the collection will be donated to The Cara Delevingne Foundation, a project of the Giving Back Fund, in support of LGBTQ+ charities including GLAAD, The Trevor Project and Mind Out.
“This collection was designed and created with so much love,“ says Cara Delevingne. “Through my foundation, I am looking forward to making donations to LGBTQ+ organizations around the world who are making such a difference every single day. The LGBTQ+ community deserves to be celebrated and I’m so grateful PUMA partnered with me to create such a prideful collection.”
The 6-piece pack is made to be worn with pride, featuring vibrant colours, rainbow designs, and bold graphics. The collection is inspired by Cara’s passion to show love, hope, and kindness toward one another while also giving back to the LGBTQ+ community and its members.
The From PUMA with Love pack includes colourful graphic tees (R399), tanks (R399), the Pride AOP Tee (R549) and a Graphic Hoodie (R1 099), as well as the Pride waist bag (R399).
Available locally from Friday, 12 June 2020 on PUMA.com and at PUMA stores in Braamfontein, Mall of Africa, and Gateway.