DJU is this year teaming up with the National Youth Developmental Agency (NYDA), and broadcast sponsors SABC1 and SABC Radio to once again present the all-important Southern African Music Conference (SAMC) this June. NYDA is joining for the first time to assist with skills development and making the event accessible to as many talented young women and guys as possible.
Instead of the normal R500 cover charge for the weeklong event, NYDA is subsidising the charge and interested parties only have to pay R350. This year’s event is set for Durban’s Moses Mabhida Stadium’s Conference Centre from 28-2 July, and culminates on the Mother of All Parties, on Saturday 2 July, at Cuba (Moses Mabhida Stadium).
The event features equipped names such as Culoe De song, Rocco (France), Franck Roger (France), Ralf Gum (Germany), Monique Bingham (Belgium), Robert Walker (USA) and Black Coffee who are a wealth of knowledge. They will be joined by the well-travelled DJU crew of DJ Christos, Vinny, Fresh, Greg “The Maestro” Maloka, Oskido and a lot more significant music practitioners.
Featuring top international vocalists Monique Bingham, Zakes Bantwini, Tumelo, Professor, Robert Walker and many more, some of the major focusses at this year’s event is on vocal production, music writing and the introduction of a full-on hip-hop dissection by leaders in the Mzansi hip-hop market. These include Amu, T’bo Touch, Hhp, Slikour, Teargas and DA Les.
Other topics covered at the event include running your own independent label; promotion; latest Music trends; copyright, mixing and a lot more interesting topics.
Oskido says if the music industry is to move forward progressively, the youth of today need to be properly equipped and nurtured to be ready for such a task. “Its a fact that the generation of some of our music heroes such as Mahlathini, Mpharanyane, Mirriam Makeba and more learnt the hard way. And then we came in hard, and we were doing things differently like opening studios in our backrooms and doing things for ourselves.”
“We want to take all our experiences and share them with the youth just to make things a little easier for them. We know that the internet and social media have made the world so small and easily accessible to many, but one has to best understand these platforms and have the right skills to fully optimize exposure. ”
“This is where the Conference is playing a major role by bringing the best-of-the-best from around the world under one roof; to equip delegates in ways of best exploiting all available outlets; turn the music industry into a proper business and to help them make it anywhere in the world,” says the respected industry player.
Top music practioners such as Black Coffee, Culoe De Song and more have also attended the Conference. Presented on the Friday Demo day, those who have attended the event show exceptional production improvement every year.
Issued by Mandla Entertainment
on behalf of DJU
