e.TV has announced the launch of the broadcaster’s new ‘e is for everyone’ brand campaign.
The broad appeal of e.TV’s programming means they’ve managed to secure a loyal viewer base spanning all ages, races and income groups. The broadcaster’s diverse programme line-up caters to just about everyone’s needs. Thus: ‘e is for everyone’.
To kickstart the ‘e is for everyone’ campaign, we’ll be hosting a fun photobooth activation in Cape Town, Durban and Joburg, where viewers can step into a booth and have their pictures taken for free.
There’ll also be one of 27 outdoor adventure Fujifilm Finepix XP20 cameras up for grabs and the chance to feature in a national ad campaign. Anyone who can’t make it to a photobooth, can upload their pics to our Facebook page at www.facebook.com/etvconnect
We’ll be collecting and compiling a selection of these pics to form an eventual collage of the e.tv logo which will appear in our ‘e is for everyone’ campaign ads across all mediums.
The campaign launches on September 1st and runs until the New Year.