SABC1 has joined forces with a number of non-profit organizations, African Youth Alive (AYA), Touch Africa Rehabilitation, and Red Cherry Media Holdings, to improve the lives of thousands of South Africans from previously disadvantaged areas.
Starting on 01 December 2011, in honour of World Aids Day, viewers will see the first of many heart-warming stories of projects successes through the efforts of AYA, Touch Africa, corporate South Africa and SABC 1’s new CSI platform –“All for One, One for All.”
AYA has formed a partnership with SABC 1’s One for All, All for One campaign which will allow the organisation and its donor partners to reach millions of young people across the country, raising awareness of programmes, increasing the number of volunteers and attracting much needed funding through the involvement of corporate business. AYA joined forces with Red Cherry Media’s sister company Touch Africa Rehabilitation, who are responsible for the roll out of all projects requiring infrastructure development.
SABC1 Mzansi Fo Sho is South Africa’s favorite television channel receiving massive support from the public – reaching 26 million viewers per week. The Channel prides itself in being the biggest generator of local content, delivering compelling content that informs, entertains and inspires. Furthermore, our involvement with the public goes beyond just television programming. Under the new banner – “SABC1, All For One – One For All” – we are reaching out to our communities by playing a meaningful role in support of both Youth & Community Development, focusing on issues of education, health, unemployment, poverty alleviation, women empowerment and, the environment.
“SABC1, All For One – One For All” represents channel’s renewed commitment to realizing our social goodwill and corporate responsibility initiatives, towards contributing to the upliftment of communities we are involved with. The collaboration with African Youth Alive (AYA) is one of the many strategic partnerships we will be embarking on to drive future projects and campaigns,” says Vukile Madlala, the Channel’s Publicity Manager.
The first donor partnership to take place on this platform is AVBOB who invested in an HIV/AIDS programme based in Olievenhoutbosch and run by the Centurion Council for the Aged. The project provides counseling for those infected and affected by HIV/AIDS. There are more than 55 000 people affected by the disease in Olievenhoutbosch who has a population of 75 000 people. AVBOB’s donation has provided the project with a brand new sewing centre, where the more than 30 ladies will now be able to work on the handcrafts they make for re-sale. A newly refurbished wooden structure will now be used for counseling and training of the community. A large covered deck area will be home for waiting patients and young children, who have also been provided with toys and educational material. The venue is now safe, warm and protected from the elements.
ABOUT AYA:
AYA is a non-profit organisation that operates in Southern Africa with global partnerships. AYA is an initiative that brings together young people from various backgrounds who work together to make a difference in their communities and surroundings. The work done by the organisation encourages Youth volunteerism. This encourages a spirit of giving and understanding amongst the youth. Through the volunteer program literally thousands of young people are becoming agents of positive social change.
