M-Net kicked off 2012 with the news that the seventh season of the continent’s attention-grabbing Big Brother Africa series will be hitting DStv screens in May 2012, with TV commercials promoting the series’ return now screening on M-Net, entry for the new season opens in just a few short days.
M-Net Africa Managing Director Biola Alabi continued saying that “while the basics are the same, every season is different from the last. Re-invention is crucial so I am very pleased to confirm that this year we’re doing something that has never been done before in the history of Big Brother Africa.”
She continues, “Big Brother Africa remains relevant because it constantly surprises audiences with everything from two houses, more housemates, unexpected guests and new participating countries to unveiling two winners, an All Star reunion, super star performers and the list goes on. So to be able to say that we’re doing something that has never been done before in Big Brother Africa is wonderful. And we really believe it’s what our audiences want to see next.”
With more details of the new season to be revealed shortly, there is one secret M-Net is opening up about already. “At the end of 91 days, while many housemates will walk away with fame and the experience of a lifetime, there will be only ONE winner. So this season, the winner takes all,” says Alabi.
“And we’re announcing the new season very early so that people who are interested in participating can start thinking about whether they want to take this incredible journey. That decision is the first step on a road that may well lead right to the Big Brother house.”
For more information on how and when to enter the new season of Big Brother Africa, refer to the M-Net Africa website for updates.
Big Brother Africa will once again be refreshed by Coca-Cola who returns as series sponsor.
Big Brother Africa is produced for M-Net by Endemol South Africa and is seen, live 24/7, in 47 African countries only on DStv.
