Sunday Times Generation Next Brand Survey Results were announced Thursday, 31 May 2012. The survey, which consists of 73 categories is in its eighth year, and voices what the South African youth – aged between 8 and 22 – deem cool.
Here are the winners :
Coolest Brand Overall 2012
1 -BlackBerry
2- BMW
3 -Coca-Cola
4 -Nike
5 -Apple
Q1 Coolest Bank All Groups (%)
1 FNB 26.19
2 ABSA 24.36
3 Standard Bank 20.61
4 Nedbank 11.57
5 Capitec Bank 8.19
Q2 Coolest Cell Phone All Groups (%)
1 Blackberry 36.72
2 Nokia 22.40
3 Apple iPhone 20.31
4 Samsung 8.98
5 Sony Ericsson 4.57
Q3 Coolest Fashion and/or Accessory Store All Groups (%)
1 Nike 16.47
2 Mr Price 11.67
3 Identity 9.64
4 Edgars 8.64
5 Jay Jays 6.77
Q4 Coolest Domestic Airline All Groups (%)
1 SAA (South African Airways) 37.45
2 Mango 23.08
3 BA (British Airways) 18.43
4 Kulula.com 14.27
5 1 Time 6.43
Q5 Coolest Toothpaste All Groups (%)
1 Aquafresh 31.56
2 Colgate 19.06
3 Sensodyne 10.56
4 Mentadent P 9.67
5 Close-Up 6.26
Q7 Coolest Fashion Brand All Groups (%)
1 Guess 13.55
2 Nike 10.95
3 Adidas 9.54
4 Louis Vuitton 8.18
5 Gucci 7.58
Q8 Coolest Hotel Group All Groups (%)
1 Protea Hotels 18.87
2 Southern Sun 14.94
3 Hilton Hotels 14.08
4 Sun International 13.11
5 Royal Hotels 11.60
Q9 Coolest Brand Slogan All Groups (%)
1 Just Do It (Nike) 17.38
2 Gives you wings (Red Bull) 10.40
3 Impossible is Nothing (adidas) 9.94
4 I’m lovin’ it (McDonald’s) 9.79
5 Join the Evolution (MXit) 8.77
Q10 Coolest Shopping Mall All Groups (%)
1 Sandton City 11.95
2 Canal Walk 7.53
3 Gateway Theatre of Shopping 7.17
4 V&A Waterfront 7.10
5 Maponya Mall 6.77
Q11 Coolest Job All Groups (%)
1 CEO (The Boss) 15.29
2 Doctor 6.86
3 Own Business (Entrepreneur) 6.69
4 DJ (Club or Radio) 6.45
5 Lawyer 6.10
Q12 Coolest Corporate Citizen All Groups (%)
1 BMW 9.35
2 Coca-Cola 9.21
3 DStv 8.69
4 Woolworths 7.45
5 McDonald’s 6.18
Q13 Coolest Alternative Fashion Brand All Groups (%)
1 Uzzi 13.53
2 Carvela 10.09
3 Polo 8.01
4 Jeep 7.91
5 Calvin Klein 6.10
Q14 Coolest Telecoms Provider All Groups (%)
1 Vodacom 30.65
2 MTN 28.30
3 Cell C 18.90
4 8.ta 8.12
5 Virgin Mobile 7.09
Q15 Coolest Ultra Luxury Motor Vehicle All Groups (%)
1 Lamborghini 19.93
2 Ferrari 16.50
3 Bugatti 14.69
4 Aston Martin 12.77
5 Rolls-Royce 10.33
Q16 Coolest Motor Vehicle All Groups (%)
1 BMW 20.30
2 Mercedes-Benz 15.10
3 Audi 12.26
4 Range Rover 8.64
5 Hummer 6.58
Q17 Coolest Local Holiday Destination All Groups (%)
1 Cape Town 19.90
2 Sun City 19.73
3 Durban 16.25
4 Johannesburg 7.05
5 Kruger National Park 6.85
Q18 Coolest Local Fun Destination All Groups (%)
1 Sun City 19.72
2 Gold Reef City 17.81
3 uShaka Marine World 14.54
4 Carnival City 7.36
5 Montecasino 6.84
Q19 Coolest Petrol Station All Groups (%)
1 Engen 25.96
2 Shell 18.25
3 BP 17.13
4 Caltex 13.20
5 Total 13.05
Q20 Coolest Sports Store All Groups (%)
1 Nike 18.33
2 adidas 15.20
3 Sportscene 12.99
4 Totalsports 12.25
5 Puma 11.08
Q21 Coolest Hi-Tech Gadget All Groups (%)
1 Blackberry 12.58
2 Laptop 12.14
3 Playstation 3 11.71
4 iPad (Tablet) 11.01
5 iPod 8.61
Q22 Coolest Computer Brand All Groups (%)
1 Apple 19.86
2 Samsung 14.73
3 Sony 13.59
4 HP 10.87
5 LG 10.46
Q23 Coolest Weekly Newspaper All Groups (%)
1 Sunday Times 27.88
2 Sunday Sun 18.17
3 City Press 16.76
4 Soccer Laduma 10.51
5 Cape Argus 7.14
Q25 Coolest Daily Newspaper All Groups (%)
1 Daily Sun 21.31
2 The Star 12.10
3 Daily News 11.59
4 The Times 11.40
5 Sowetan 9.48
Q26 Coolest TV Channel All Groups (%)
1 Trace (DStv 325) 10.18
2 Disney Channel (DStv 303) 10.15
3 VUZU (DStv 123) 7.73
4 M-Net (DStv 101) 7.22
5 Supersport Channel (DStv 201-208) 7.12
Q27 Coolest Current TV Programme All Groups (%)
1 Dragon Ball Z 11.17
2 Generations 9.39
3 Rhythm City 7.85
4 Vampire Diaries 5.46
5 Top Gear 4.94
Q28 Coolest TV Music Channel All Groups (%)
1 Trace (DStv 325) 29.04
2 Channel O (DStv 320) 19.54
3 MTV Base (DStv 322) 17.15
4 MTV (DStv 321) 13.52
5 Afro Music (DStv 326) 5.86
Q29 Coolest Community Programme (NEW!) All Groups (%)
1 MySchool (Woolworths) 13.20
2 Soul Buddyz Clubs 13.14
3 Add Hope (KFC) 11.64
4 Pick n Pay School Club 11.34
5 M-Net Cares 10.11
Q30 Coolest Cartoon Show All Groups (%)
1 Dragon Ball Z 13.42
2 Spongebob SquarePants 8.45
3 Phineas & Ferb 8.41
4 The Boondocks 8.16
5 The Simpsons 7.13
Q31 Coolest TV Soap All Groups (%)
1 Generations 22.14
2 Rhythm City 18.96
3 7de Laan 12.09
4 Isidingo 9.77
5 Muvhango 9.05
Q32 Coolest TV Kids Block All Groups (%)
1 Disney (DStv 303) 21.55
2 Disney XD (DStv 304) 18.48
3 Cartoon Network (DStv 301) 16.45
4 Nickelodeon (DStv 305) 11.46
5 YO-Tv 8.63
Q33 Coolest Reality TV Show All Groups (%)
1 So You Think You Can Dance 10.49
2 SA’s Got Talent 9.98
3 Idols 9.01
4 Fear Factor (International) 8.80
5 Wipeout 7.66
Q34 Coolest Music Retailer Online/Physical Store All Groups (%)
1 Musica 20.89
2 ToxicWap 13.51
3 iTunes 11.93
4 Look & Listen 11.90
5 Nokia Music Store 10.42
Q35 Coolest Radio Station All Groups (%)
1 5FM 21.23
2 Metro FM 15.40
3 YFM 8.65
4 94.7 Highveld Stereo 8.28
5 Ukhozi FM 5.64
Q36 Coolest Magazine Male (%)
1 Top Gear 15.80
2 Car 10.10
3 YOU 9.95
4 Speed & Sound 6.66
5 Move 6.57
Q36 Coolest Magazine Female (%)
1 YOU 12.16
2 Drum 8.76
3 True Love 8.68
4 Seventeen 8.18
5 Move 7.70
Q37 Coolest Breakfast Cereal All Groups (%)
1 Kellogg’s Coco Pops 13.67
2 Kellogg’s Corn Flakes 12.17
3 Jungle Oats 10.47
4 Nestlé Milo 9.49
5 Weet-bix 8.36
Q38 Coolest International Celebrity All Groups (%)
1 Lil Wayne 10.60
2 Nicki Minaj 9.07
3 Drake 7.17
4 Adele 6.73
5 Chris Brown 6.04
Q39 Coolest Local Celebrity All Groups (%)
1 Trevor Noah 11.52
2 Zahara 9.29
3 Big Nuz 9.15
4 DJ Cleo 7.68
5 AKA 6.86
Q40 Coolest Grocery Store All Groups (%)
1 Pick n Pay 25.87
2 Woolworths Food 19.19
3 Checkers 12.62
4 Spar 12.01
5 Shoprite 8.00
Q41 Coolest Dairy Drink All Groups (%)
1 Yogi Sip 21.64
2 UltraMel Custard 15.46
3 Nestlé Milo 13.59
4 Inkomazi 8.97
5 Nestlé Nesquick 8.28
Q42 Coolest Fast Food Place All Groups (%)
1 KFC 18.09
2 McDonald’s 17.66
3 Debonairs 14.35
4 Steers 10.79
5 Nando’s 9.62
Q43 Coolest Eat Out Place All Groups (%)
1 Spur 19.42
2 Steers 11.99
3 Nando’s 10.90
4 Wimpy 10.01
5 Mugg & Bean 9.37
Q44 Coolest Energy Product All Groups (%)
1 Red Bull 21.02
2 Energade 12.11
3 Monster Energy Drink 11.69
4 Powerade 9.65
5 Bar One 9.47
Q45 Coolest Snack All Groups (%)
1 Doritos 26.42
2 Simba Chips 19.66
3 Lay’s 14.71
4 Niknaks 8.35
5 Fritos 8.26
Q46 Coolest Cold Drink All Groups (%)
1 Coca-Cola 19.11
2 Appletiser 10.15
3 Fanta 8.73
4 Iron Brew 8.33
5 Liqui-Fruit 7.27
Q47 Coolest Universities or College All Groups (%)
1 University of Cape Town (UCT) 18.08
2 University of Johannesburg (UJ) 11.24
3 University of Witwatersrand (Wits) 9.42
4 Stellenbosch University 7.76
5 Rhodes University (RU) 7.58
Q48 Coolest Sweet All Groups (%)
1 Pin Pop 10.85
2 Jelly Tots 7.98
3 Astros 7.38
4 Smarties 6.63
5 Jelly Babies 6.52
Q49 Coolest Chocolate All Groups (%)
1 Ferrero Rocher 10.67
2 Kit Kat 10.02
3 Bar One 8.64
4 Lunch Bar 8.47
5 PS 6.74
Q50 Coolest Coffee Shop All Groups (%)
1 Mugg & Bean 22.86
2 Wimpy 17.12
3 McDonald’s McCafé 16.44
4 Nescafé 12.80
5 News Café 8.64
Q51 Coolest Animated Brand or Entertainment Character All Groups (%)
1 SpongeBob 15.39
2 Smurfs 10.18
3 Hello Kitty 9.28
4 Ben 10 8.76
5 Spiderman 6.05
Q52 Coolest Yoghurt All Groups (%)
1 NutriDay 20.72
2 Parmalat 18.63
3 Woolworths Yoghurt 13.10
4 Danone 11.91
5 Pick n Pay Yoghurt 9.68
Q53 Coolest Fragrance Male (%)
1 Hugo Boss 16.45
2 Guess 15.26
3 Dolce & Gabana (D&G) 10.24
4 Calvin Klein 9.92
5 Lacoste 9.63
Q53 Coolest Fragrance Female (%)
1 Guess 18.80
2 Dolce & Gabana (D&G) 15.17
3 DKNY 12.03
4 Chanel 11.24
5 Gucci 9.19
Q54 Coolest Male Deodorant All Groups (%)
1 AXE 16.94
2 Playboy 16.62
3 Hugo Boss 12.20
4 adidas 10.16
5 English Blazer 7.80
Q55 Coolest Female Deodorant All Groups (%)
1 Playgirl 11.87
2 Pink Happiness 11.67
3 Hoity Toity 9.24
4 Dove 8.06
5 adidas 8.03
Q57 Coolest Feminine Hygiene Product Female (%)
1 Always 26.45
2 Kotex 22.26
3 Li-Lets 11.85
4 Lifestyle 10.15
5 Stayfree 8.82
Q59 Coolest Make-Up Brand All Groups (%)
1 Avon 18.79
2 Yardley 9.16
3 Revlon 8.88
4 L’Oreal 8.47
5 Pond’s 7.85
Q60 Coolest Social Networking Site & Website All Groups (%)
1 Facebook 28.08
2 MXit 16.58
3 Google + 9.76
4 WhatsApp 8.20
5 Twitter 6.79
Q61 Coolest Soap Bar All Groups (%)
1 Lux 15.84
2 Protex 15.71
3 Dettol 15.22
4 Dove 12.32
5 Nivea 8.38
Q62 Coolest Hair Care Product All Groups (%)
1 Dark & Lovely 16.33
2 Sunsilk 10.78
3 TRESemme 8.31
4 Sof ‘n’ Free 7.59
5 Head & Shoulders 7.54
Q64 Coolest Cell Phone Application All Groups (%)
1 Facebook 20.13
2 Blackberry Messenger (BBM) 19.44
3 MXit 14.85
4 Google 8.79
5 WhatsApp 7.38
Q65 Coolest Local Sportsman All Groups (%)
1 Siphiwe Tshabalala 19.77
2 Itumeleng Khune 13.14
3 Bryan Habana 10.73
4 AB de Villiers 8.92
5 John Smit 7.46
Q66 Coolest Local DJ (radio or club) All Groups (%)
1 Black Coffee 12.18
2 DJ Fresh 10.67
3 DJ Kent 9.42
4 DJ Cleo 9.34
5 DJ Clock 8.76
Q67 Coolest Local Sportswoman All Groups (%)
1 Natalie du Toit 21.48
2 Caster Semenya 18.76
3 Roxy Louw 14.92
4 Amanda Dlamini 11.54
5 Penny Heyns 8.14
Q68 Coolest Local Male Screen Star All Groups (%)
1 Trevor Noah 19.59
2 Leon Schuster 12.56
3 DJ Sbu 11.97
4 Menzi Ngubane (Sibusiso, Generations) 9.67
5 Zola 6.41
Q69 Coolest Local Female Screen Star All Groups (%)
1 Charlize Theron 10.33
2 Sophie Ndaba (Queen, Generations) 9.65
3 Minnie Dlamini 8.56
4 Diaan Lawrenson (Paula, 7de Laan) 8.16
5 Terry Pheto 7.72
Q70 Coolest Local Music Star (brand or person) All Groups (%)
1 Liquideep 9.23
2 AKA 8.46
3 Zahara 8.37
4 DJ Cleo 8.23
5 Big Nuz 8.01
Q71 Biggest Local Newsmaker (socialites, politicians) All Groups (%)
1 Julius Malema 20.17
2 Jacob Zuma 16.74
3 Kenny Kunene 11.58
4 Helen Zille 8.41
5 Jub-Jub 7.46
Q72 Coolest Local Comedian All Groups (%)
1 Trevor Noah 29.14
2 Leon Schuster 19.41
3 David Kau 10.99
4 Loyiso Gola 9.71
5 Barry Hilton 4.89
Q73 Coolest Skincare Product All Groups (%)
1 Avon 15.25
2 Nivea 11.21
3 Lux 8.01
4 Pond’s 7.92
5 Dove 7.42