Pan-African music television channel MTV Base, channel 322 on DStv, has underlined its dominance in the digital space by notching up a landmark one million Fans on its Facebook page.
With a weekly reach of between 250 000 to 300 000 people, the MTV Base Facebook page is gaining an average of 500 new ‘Likes’ or Fans every day thanks to its engaging mix of entertainment news, interactivity, aspirational imagery and programme content.
Commented Alex Okosi, senior vice president and managing director, Viacom International Media Networks (VIMN) Africa,
“It is gratifying to see the positive results of the investment we have made in ensuring that young music lovers can explore and exploit multiple media platforms to connect with the MTV Base brand and interact with the content they love.”
MTV Base is also a huge hit in the Twitterverse, having notched up 133 000 followers and gaining an average of 400 new followers every day. @MTVBaseAfrica has recently been retweeted by a host of influential music industry “players” including Nicki Minaj, MC Hammer, French Montana, Tinie Tempah, Missy Elliott, DJ Drama, Don Jazzy, Eve as well as major contemporary African artists like Banky W, 2Face Idibia, DavidO, Ice Prince, Sarkodie, DJ Tira and Donald.
– MTV Base on Facebook
– MTV Base Website
– MTV Base on Twitter
