From the brand that brought South Africa Kanye West and Drake, comes an innovative South African first, as three cities will compete to have their top seven acts performing in their city as they tailor-make their own concert with Castle Lite’s Unlock Extra Cold Live.
DATES & VENUES:
Cape Town – Saturday, 25 May 2013.
Durban – Boulevard in Florida Road – Saturday, 01 June 2013.
Johannesburg – Braamfontein – Saturday, 08 June 2013.
The cities will be transformed into distinctive glacial settings, as residents of each city will bring to life this innovative live music experience.
With a choice of 25 of South Africa’s hottest emcees, DJ’s and dance artists, including the likes of:
– BIG NUZ
– Khuli Chana
– AKA
– Driemanskap
– Jack Parow
– F.Eu
– Roger Goode
– DJ Tira
– DJ Ready D
– Kwesta
– Lulo Café
– Zakes Bantwini
– Pascal & Pearce and Teargas
“These three Capitals of Cold will offer a lifestyle festival during the day where party goers can enjoy food, clothing stores, break dancers, bikers, skaters, graffiti artists – all with their friends in their city’s trendiest hang outs. Yet at night the venues will be transformed into an ‘ICE’ music experience,” commented Andrea Quaye, general manager for Castle Lite.
“Unlock Extra Cold Live is an opportunity for our consumers to create their own concert, by selecting the artists they want to see. We have secured artists from all genres who are at the top of their game musically, who will battle each other for a place at this once-off performance in our 3 chosen regions. Consumers need to vote to keep their favourites with the highest percentage of votes, so it really is ‘Survival of the Coolest’ in this case,”
she remarked.
In order to unlock the artists in each city and create your concert, consumers need to buy an Extra Cold Castle Lite from Friday, 1 March, and enter the unique USSD code on the underliner to select their favourite artists for their Capital of Cold’s line-up and create the ultimate music experience. “It is going to be an intimate ‘ICE voyage’ to your closest street culture hub giving you the opportunity to participate in an once-in-a-lifetime cold co-creation experience in a truly distinctive ‘Extra Cold’ setting,” commented Quaye.
For more information: www.castlelite.co.za
