Virgin Mobile introduces its über-trendy flagship store in the heart of downtown Jozi. Set to become a red-hot hangout spot in Braamfontein, this vibrant, cutting-edge store features awesome design and a creative space to work, play and test drive the latest phones and accessories.
Other funky features of this one-of-a-kind store include an old-school Mini that has been converted into a photo booth for all to enjoy. The lounge area also features artwork from designer Sibusiso Ngcobo, the winner of Virgin Mobile’s “Naked Wall” competition which encouraged artists and designers in Maboneng to place their mark on the Braamfontein store and add the flair of Jozi culture to its walls.
Virgin Mobile has teamed up with Motherland Coffee Company, an emerging local Fair Trade coffee supplier, to provide tasty bites and beverages to peeps while they shop, get assistance, work or socialise in the store environment.
Offering two hours of free Wifi access with any purchase from Motherland or Virgin Mobile, and plenty of plug points and steaming hot coffees, the store is definitely a place for making connections.
“This concept store is what Virgin Mobile is all about –innovation, fun, quality, value for money and a sense of competitive challenge. We are always striving to be different and better. More importantly, we’re focused on contributing to the wellbeing and happiness of people and the sustainability of the planet, hence our partnership with Motherland Coffee Company. Our partners’ pioneering attitude to delivering productsethically combines smartdisruption with fair play. In short, we’re a lifestyle brand and really wanted to create a space for the community to connect and enjoy themselves”
, says Anton Landman, CEO of Virgin Mobile South Africa.
Virgin Mobile Braamfontein takes great pride in its various collaborations with the Branson Centre of Entrepreneurship, which is situated directly above the store. Through business training programmes, mentoring and support, the Centre helps entrepreneurs become innovative business leaders who help with job creation.
In addition to involving members through different activities at the store andusing staff uniforms designed by Ubuntuism, one of the organisations affiliated to the Centre, Virgin Mobile will donate 50% of the profits made from all accessory sales to the Branson Centre of Entrepreneurship.
Braamies will get the hottest scoops with loads of special offers and the latest happenings at the store. So, whether you go to study, work, meet or just chill, Virgin Mobile Braamfontein is the place to be.
Virgin Mobile Braamfontein is situated at 19 Melle Street, Braamfontein.
