This summer, international premium beer brand Heineken® launched its exciting music platform,#HeinekenLiveAccess, which came with the debut of Heineken Star Club featuring iconic house music DJs Kerri Chandler and Quentin Harris. The Star Club events are part of the brand’s broader plan to bring ultimate global music experiences to South Africa, and took place at Nasrec Expo Centre in JHB and Shimmy Breach Club in Cape Town. The grand finale of its music campaign sees Heineken® partnering with Ultra Miami to bring the world’s biggest dance music festival to South African shores for the first time. This partnership is an extension offHeineken®’s global affiliation with Ultra.
The inaugural Ultra South Africa will take place at :
– 14 February 2014 at the Ostrich Farm – Cape Town.
– 15 February 2014 at Nasrec Showgrounds – Johannesburg.
Phase 2 of the line-up has been announced and music fans will get to be part of a world premier electronic music festival that promises to deliver an electrifying global music experience.
The music festival will feature international legends:
– Tiësto
– Alesso
– W&W
– Krewella
– Nicky Romero
– DJ Fresh
– Euphonik
– Goldfish
– Mi Casa and DJ Black Coffee.
“Heineken® endeavours to bring world-class premium experiences to its consumers so the existing global involvement with Ultra and it being the most international dance music festival in the world made it a natural fit. In its eight year it continues to produce world-beating talent, production and experiences to dance music fans across the globe. This is the perfect culmination for the #HeinekenLiveAccess music campaign,” says Heineken® Marketing Manager, Tjeerd Veldhuis.
Get access through #HeinekenLiveAccess
Over and above hosting these exclusive, world-class premium events, Heineken® has also launched a new platform called#HeinekenLiveAccess. Consumers can get rewarded by entering the code from the back of any Heineken bottle or can, earn stars, and use them to download the latest music tracks, buy tickets to events or enter the weekly draw for exclusive prizes. Simply visit heineken.com or dial *120*173# and redeem one star for every code. Consumers that sign up to the #HeinekenLiveAccess also stand a chance to win a VIP, all-expenses paid trip for two to Ultra Miami in March 2014.
Heineken®. Open Your World.
HEINEKEN® Not for Sale to Persons Under the Age of 18. Enjoy Responsibly.
