BlackBerry Ltd said on Thursday its popular messaging system BBM, or BlackBerry Messenger, would now be open to those using the Windows phone platform, a move that potentially makes the messaging service more appealing to its enterprise clients.
BlackBerry, which is seeking to reinvent itself as a more software and services driven company as its smartphone market share has dwindled, has been lately touting new BBM features in a bid to make it a more viable messaging tool for clients such as corporations and government agencies that are on the lookout for a secure messaging service.
The company, last year, opened the service to phones powered by Google Inc’s wildly popular Android operating system and Apple’s iOS platform. The rollout to the Windows phone platform means the service is now available on all major smartphone platforms, making it a more viable option for those clients that are considering using it as a communication tool.
