Primedia Broadcasting, one of South Africa’s biggest independent broadcasters has revealed new looks for all five of its commercial brands: 94.7, 702, KFM, CapeTalk and EWN as well as the anonymous tip-off service, Crime Line and a refreshed logo for the broadcaster itself.
“Our brands all take pride in being relevant to the communities that they serve, and have thus evolved with their audiences over the years,” said Primedia Broadcasting CEO Terry Volkwyn. “The new logos have been designed to better reflect the brand positioning of the stations and EWN as they are now, and where they are going.”
Extensive research was conducted by Yellowwood Brand Architects, who devised brand prints for each station, EWN, Crime Line and Primedia Broadcasting to distill the core values of each platform, and identify the key needs to take the brands forward.
As a final step in this process, new logos were designed to showcase what each brand stands for. The degree of transformation of each logo ranges but the new logos all encapsulate the spirit of the brands, and their audiences.
All of the new logos reflect a strategic move that the broadcaster made a number of years ago, to move beyond terrestrial radio, into multi-platform content creation.
“We identified the synergy between radio and digital a while back and have seen the potential, as well as the results that our converged campaigns deliver. Leveraging off our core strength of connecting with audiences, we have built significant expertise and capacity in the digital space to enable us to harness the many opportunities that exist in this new frontier,”
said Volkwyn.
The new logos are as dynamic as the many new media in which they could be placed and have been designed to be used across a host of digital platforms as well as on more traditional collateral.
EWN, KFM and 94.7 have already launched their new looks, which can be seen on the websites, apps and social media properties.
702, Cape Talk and Crime Line will be revealing their new logos later in September.
