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AMSTEL LITE makes its play with a new TV commercial


AMSTEL LITE makes its play with a new TV commercial

As part of its successful launch of the newest contender in the light beer category, Amstel Lite will be launching a new TV commercial.

Amstel Lite is the perfect beer for those go-getting, party-hopping, up-for-anything people who live life to the fullest. The payoff line “Make Your Play” is an invitation to these people to make the most of every moment and grab every opportunity that comes their way, and these new ad really brings this idea to life.

The ad follows a journey of an Amstel Lite bottle from its creation in the Amstel Lite Factory to the moment it decides to make its play and catapult itself into the world. From this point on, the bottle creates opportunities for different people, with the aim of helping them to make their play.

On the Barber ad, the bottle gives a barber the opportunity to turn what would have been an ordinary hairstyle into something really unique and interesting. It becomes clear that a bottle of Amstel Lite is more than just a beer – it’s an opportunity waiting to happen.

The new TV ad was created for Amstel Lite by advertising agency OwenKessel Leo Burnett and directed by award-winning director, Keith Rose of Velocity Films. The TV ad also feature the international hit song, “Down the Road” by C2C, which has over 16 million views on YouTube.

The Barber will air on SABC 1, 2 and 3, eTV and DSTV from 18 September 2014. Be sure to be on the look out for the ad and feel free to share your thoughts with us and how do you #MakeYourPlay.

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